🧠 Creative Brief
Arun Creation, a fast-growing ethnic fashion brand in India, approached us to build their digital presence through a premium eCommerce website. The client wanted to move beyond Instagram selling and create a fully functional D2C platform to directly engage customers, build trust, and drive sales online.
The brand needed a vibrant and easy-to-navigate online store that reflects the elegance of their ethnic wear collection—sarees, suits, lehengas, kurtis, and gowns—while also making it simple for buyers to explore, select, and purchase without confusion or delays.
Additionally, the client required mobile-first optimization, video integration, a multilingual approach, and a backend that is easy for their team to update regularly without tech support. We aimed to create a smooth experience that blends boutique charm with modern eCommerce functionality.
The Challenges
- No existing website or catalog system
- Frequent stock updates required real-time control
- Heavy reliance on Instagram DMs for sales
- Needed to win customer trust in a competitive ethnic fashion market
- Goal to simplify the user journey while showcasing elegance
✅ Our Solution
- Developed a WordPress + WooCommerce site with smooth category-wise navigation
- Integrate video reviews to highlight product detailing and customer confidence
- Integrated secure COD & Razorpay payments
- Built a mobile-first UI/UX with fast load times and minimal bounce rate
- Added custom banners, discount sections, and testimonials
- Trained the client’s internal team to update content without coding
📊 Impact & Results
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70% boost in website orders within 2 months of launch
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60% drop in Instagram sales-related queries—everything automated on site
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Increase in repeat buyers due to personalized user flow
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Enhanced order tracking and customer retention through better checkout process