🧠 Creative Brief
Durga Enterprises, a B2B manufacturer and exporter of guar gum products, needed a dedicated lead generation website to showcase their product expertise and capture global buyer inquiries. The brand operates in a niche industrial sector, and the site needed to be technical yet friendly, emphasizing quality certifications, mesh sizes, and product grades.
The main objective was not direct eCommerce, but a query-based platform where potential buyers from industries like food, pharma, and oil & gas could quickly understand offerings and send detailed RFQs (Request for Quotes).
The Challenges
- No professional digital identity; only relied on trade platforms
- International buyers needed detailed specs and certifications
- Required trust-building content (plant-based, chemical-free claims)
- Zero SEO or keyword presence in existing online mentions
- Needed lead capture form without confusing UI
✅ Our Solution
- Designed a clean, informative B2B query website on WordPress
- Highlighted key industry selling points: Plant-Based, Certified, Custom Mesh Sizes
- Integrated Request Quote button and lead form on all pages
- Optimized content for industrial keywords (guar gum powder, guar splits, gum derivatives)
- Added mobile-friendly product banners and specification tables
Included email automation setup for instant lead replies.
📊 Impact & Results
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🌎 International buyer queries started within 2 weeks of launch
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📈 Google search visibility achieved for niche B2B terms
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🧾 Sales team received structured leads vs random inquiries
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💬 Improved brand credibility and presentation in buyer pitches