Durga Gums – Business/Query Website

🧠 Creative Brief

Durga Enterprises, a B2B manufacturer and exporter of guar gum products, needed a dedicated lead generation website to showcase their product expertise and capture global buyer inquiries. The brand operates in a niche industrial sector, and the site needed to be technical yet friendly, emphasizing quality certifications, mesh sizes, and product grades.

The main objective was not direct eCommerce, but a query-based platform where potential buyers from industries like food, pharma, and oil & gas could quickly understand offerings and send detailed RFQs (Request for Quotes).

⚠️ The Challenges

  • No professional digital identity; only relied on trade platforms
  • International buyers needed detailed specs and certifications
  • Required trust-building content (plant-based, chemical-free claims)
  • Zero SEO or keyword presence in existing online mentions
  • Needed lead capture form without confusing UI

✅ Our Solution

  • Designed a clean, informative B2B query website on WordPress
  • Highlighted key industry selling points: Plant-Based, Certified, Custom Mesh Sizes
  • Integrated Request Quote button and lead form on all pages
  • Optimized content for industrial keywords (guar gum powder, guar splits, gum derivatives)
  • Added mobile-friendly product banners and specification tables
    Included email automation setup for instant lead replies.

📊 Impact & Results

  • 🌎 International buyer queries started within 2 weeks of launch

  • 📈 Google search visibility achieved for niche B2B terms

  • 🧾 Sales team received structured leads vs random inquiries

  • 💬 Improved brand credibility and presentation in buyer pitches

🤝 Client

Durga Enterprises

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