🧠 Creative Brief
Smart Bull, a finance and insurance advisory firm, needed a secure, professional, and modern website to reflect trust and transparency. The goal was to create a central platform for insurance buying, service requests, investment calculators, client support, and downloadable forms—all in one place.
The design had to be simple yet authoritative, instilling confidence in visitors while making complex insurance and investment products easy to understand and act upon. The client also wanted mobile-first access, lead generation tools, and automation-friendly forms for better client engagement.
The Challenges
- Outdated and cluttered old site with poor mobile experience
- Limited tools for customers to self-explore services
- No digital structure for calculator-based decision-making
- Weak brand credibility due to scattered service presentation
- Needed secure client login & downloadable document center
✅ Our Solution
- Rebuilt the entire website with a clean, modern, responsive design
- Added custom tools: Investment calculator, EMI calculator, insurance planner
- Integrated WhatsApp CTA, client login, and e-book download features
- Created high-converting service landing pages with lead forms
- Enabled SEO structure and content strategy around financial keywords
- Built for scale – ready for blog publishing and digital campaigns
📊 Impact & Results
-
2X increase in online quote requests
-
Visitors stayed 3x longer on calculator pages
-
Boosted trust with secure client login + document access
-
More inquiries via website than offline promotions